Hayward Tod

Update the identity for a fresh look demonstrating they can retain a competitive edge.

Fix

Leading the creative team at Vincent & Bell, I gave this Carlisle estate agency a modern facelift. Their office is opposite Carlisle Cathedral, and their original branding prominently featured a star based on a feature from the ornate ceiling. We adjusted the points on the star to also reference a compass.

Retaining those features we also added a more modern but elegant typeface while giving their advertising and marketing collateral an overhaul with a fresh eye on what makes them unique.

We also brought some consistency to their colour scheme, ensuring it was correct on all material.